How to Scale Your eCommerce Store from $10k to $100k in Monthly Revenue
Sarah Lin
Founder
05/05/1025
3 mins
Learn the step-by-step strategies to scale your eCommerce brand from $10k/month to $100k/month, using proven tactics in ads, CRO, email, UGC, and more.
Audit Your Foundation Before You Scale
Before scaling, make sure your store can handle the growth.
Fast load times (especially on mobile)
Streamlined UX and navigation
Optimized product pages with clear CTAs
Frictionless checkout experience
Pro Tip
Use tools like Google PageSpeed, Hotjar, and Lucky Orange to find and fix weak spots in your funnel.
2. Know Your Numbers: Profit Comes First
Track and optimize:
CAC (Customer Acquisition Cost)
AOV (Average Order Value)
CLTV (Customer Lifetime Value)
Gross & net profit margins
Pro Tip
Start with improving AOV through bundles, upsells, and subscriptions. Then focus on reducing CAC with better creatives and retargeting.
3. Email & SMS = Profit Levers
Owned channels give you high ROI and long-term retention.
Must-Have Email Flows:
Welcome Series
Cart Abandonment
Post-Purchase Nurture
Winback Flow
Product Education Series
4. Leverage Influencer & UGC Content
Social proof sells. Build trust and increase conversion with:
Micro-influencer partnerships
UGC (user-generated content) for ads and product pages
Customer testimonials and reviews
Pro Tip
Create content pipelines where creators send 5–10 UGC pieces/month. Use these in paid ads and on your website.
Final Thoughts
Scaling from $10k to $100k/month isn’t about guessing—it’s about executing the right strategies in the right order. If you’ve already hit five figures and want help getting to six figures (and beyond), we’d love to chat.
